Engro Foods launches Omore! Marketing Review!
Saturday, 04. 11. 2009 – Category: BrandWatch
Karachi: Engro Foods has recently expanded its brands portfolio by launching a premium quality ice cream with the name of Omore. Omore started its sales from the city of Lahore because of the culturally inheritor of celebrator of festival of colors i.e. The Spring Festival. They have started off with 24 different packs and flavors that attract kids and adults from all walks of life.
Omore has initiated heavy marketing campaign, let’s review:
By the end of March, every eye of Lahore was attracted towards the catchy decoration of Lahore done by Omore. Other then the colorful advertising streamers, they had sponsored PHA in decorating Lahore with artificial and colorful flowers etc. Clearly, as they boasted off, Lahore really seemed to be in bloom. Believing in the fact that a marketer believes that advertisement is not an expense, it’s an investment, they have invested a lot.
Their advertising campaign includes:
1) Streamers
2) Decoration of City in collaboration with PHA
3) TV Ads
4) Sponsoring Cooking Shows
5) TV Bloopers, Art of Happiness
6) Search planes Confetti
They have placed their streamers across Lahore and other cities.
The city of Lahore is decorated with artificial flowers and decoration material
Their TV ad is consisted on a cool, attractive and catchy jingle which is sung by everyone these days. This is their TV commercial:
Omore has sponsored all the major cooking shows on the prominent TV channels, creating a strong brand positioning.
One of the innovative advertising campains is TV bloopers, Art of Happiness where a couple of 30-seconds bloopers from the TV shows are shown and then Omore music plays and says “This Art of Happiness is brought to you by Omore Ice cream”. This also leaves a strong brand image in viewers’ minds.
Although the means of advertising were more conventional, still they used it in the best innovative way it could be. And I am very impressed with their innovative advertising campaign. Thumbs up for their CMO and marketing staff.
Tags: engro, engro foods, omore, omore ice cream, omore marketing, omore pakistan
16 Responses to “Engro Foods launches Omore! Marketing Review!”
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May 3rd, 2009 at 11:38 am
Nay……total waste…..it has a very short life…..people will forget it within couple of months.
May 3rd, 2009 at 11:40 am
may be
July 13th, 2009 at 7:34 pm
Engro will meet success as its very strong group and i think they will make certain possible space in the hearts of the people….
August 27th, 2009 at 8:50 pm
olpers is a new brand and now if they start the omore ad with an image of olpers its brand association. But having studied marketing, it think this could be disastrous for engro foods. Olpers is not that well established a brand itself, and nobody knows yet if omore would be successful or not. so if omore fails, it would have a negative effect on olpers too. Can the company afford that???? brand association as far as i know, is only done thru well established brands, no?
October 15th, 2009 at 12:22 pm
I am Shoukat Hameed Magician/Organizer. I have been working in this industry for 15 years and I perform in restaurants, stage shows, home shows, school shows, TV shows, and specially I am contracted employee of KFC, McDonald’s and Pizza Hut. I also perform in All Five Stars hotels in Karachi – Pakistan – mobile 0300-9260788
October 23rd, 2009 at 2:52 pm
The add above seems like an add made for Coca Cola other than the point tht the logs have been switched. the only thing that comes to mnd is that the when ones see this add the brand “recall” is of Coke and NOT Omore. plus the new ad launched portraying the newly married couple makes one really wonder whether creativity really is dead in Pakistan or merely taking a break.
December 3rd, 2009 at 6:32 pm
i want job in sales in omore ice cream and i have a sales experience in millac foods as a field officer
December 15th, 2009 at 11:04 am
we found great taste in Omore ice cream and wish it all the best and success.
December 31st, 2009 at 3:42 am
I’ve looked for it at many big stores and chains for it but no one has it. Many people mentioned its very good but when I asked have they eaten it, the answer was no. Do you know any place in Karachi where its available?
January 8th, 2010 at 3:47 pm
i want job in sales in omore ice cream and i have a sales experience in al-hilal industries (pvt) limited
as a order boker, 6 month experience,
pakistan beverge limited karachi as sales man, 1year experience,
plz contract me,03333506826,03212550755
February 8th, 2010 at 3:40 pm
I have tasted o more ice ceram plenty of time because its taste is very amazing.I wish engro company for this product will have better place in future at national demand.
February 15th, 2010 at 10:16 pm
I want job in sales in omore ice cream and i have a sales experience in Asain Food as a order booker & Area Development Officer (ADO) in National Progressive Distribution in hyderabad.
Cell : 0344-3669329
February 24th, 2010 at 7:20 pm
I hope my comment will be answered !!!
KIND ATTENTION MARKETING/ADVERTISING PERSONNEL
There is an advertising opportunity on the Lahore-Sheikhupura – Faisalabad Dual Carriage way built by FWO/LAFCO. The said carriageway has given boost to the industry business, farmers and general public of the area. There are 5 Toll Plazas and 4 mid-road Gantry signs for display of your products’ message; the same are available on yearly rental
It is a very lucrative opportunity .. so, please make it convenient to assign some marketing/advertising person to look into the matter.
For further details please contact Shakeel Ahmad Chishti through mobile number 0300 459 4424, or the above mentioned email address … shakeel453@yahoo.com
Wishing you well in your business ventures
March 1st, 2010 at 3:03 pm
please set the pictures of omore products on the net
March 7th, 2010 at 5:29 pm
I have V W van from germany its antique if you like to past your OMORE stickers on my VW van i be glade its useful for your company’s advertise
my contact No.0 3 3 3 – 4 2 4 1 4 9 8
E-mail khan.747@hotmail.com
March 10th, 2010 at 4:12 pm
I want job in sales/Marketing or as Supplier in omore ice cream and i have lot of sales experience. contact 0321-6672050