Hardee’s is here in Pakistan

Thursday, 11. 26. 2009  –  Category: -, BrandWatch, Health, Food & Fitness

CKE Restaurants Inc has extended its market for the popular brand and has launched in Pakistan. The restaurant operator claims they have a solid base of Hardee’s restaurants in Middle East and strong brand awareness in the region. The first branch is opened at MM Alam Road Lahore proving to be tough for the competitors.

The operator is to complete a chain of 25 Hardee’s restaurants throughout the country. The franchised restaurant is run by MDS Foods Private Limited.

The initial response and reviews have been very welcoming. People are satisfied with the quality standards and the price structures. A must try out this is. At least now you don’t have to eat the day-old deliveries of the competitors. Because when Hardee’s is here, this is going to be an ultimate competition.

As far as the initial promotion strategies are concerned, Hardee’s has opted for the traditional means so far. They’ve got the pol signs, bill boards throughout the commercial area of Lahore and so far, no TV ad is seen. Hardee’s Pakistan is trying to be interactive with customers with the addition of a Facebook fan page. It has got more then 2500 fans so far. We can hope to see further advertisements and positioning with the opening of further branches throughout Pakistan.

Tags: CKE restaurants, hardees, hardees pakistan, MDS Foods