Pampers Super Star - Are you? =P

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Pampers Super Star – Are you? =P

Monday, 02. 8. 2010 – Category: BrandWatch

Ahem, sorry for the freaky title =P but the thing is that when I came across with this new campaign from the famous international brand Pampers, it sound as if it is just another singing competition and dance reality show. Well it is in deed a reality show and a dance competition but not for You! This is for babies ;=) If your baby can dance, go and participate now.

The steps for participation are pretty simple, as mentioned in this print advertisement. Click on the image to enlarge it.

The instructions in the above ad says; Being a Super Star is as easy as:

1) Mum or Dad films you while you do fun
2) Upload that film to www.pampers.com.pk
3) You earn more and more votes

And there you become a super star and your video comes on TV ; )

Such a creative ad campaign this is. Involving babies and parents and is fun for both. The idea/concept, the TV ad as well as the print ad, everything is awesome. The idea is neatly and precisely defined as we saw in the print ad above. Aarpix rates it 8 out of 10, you guys are free to give your views and point.